These days every writer needs a platform. In particular nonfiction writers must build a platform long before they ever approach an agent or a publisher. Discover the numerous ways to go about constructing this publishing necessity and the one easiest one for most writers — writing articles and publishing them on the Internet.

Today, most book publishers require that writers take on most of the promotional and marketing duties necessary to sell their books. However, to accomplish this job, nonfiction writers in particular have to begin promoting and marketing their books long before they hold the bound tome in their hands. They have to begin building what the industry calls a “platform,” a base of potential readers that know them as an expert in their field or on their subject from their speaking, writing and presence on the radio, television and Internet.

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