Sell It Faster On eBay
Posted by MyChoices on 08/21/08 in Business
Little known eBay Power Seller strategy for getting more visitors to an auction and increasing the final price.
I’m going to tell you about a approach which you may implement to accomplish three goals critical to “squeezing” the most profit you can get out of your eBay auctions.
1) Learn the uppermost amount your product is likely to get.
2) Double the quantity of visits your auction will receive.
3) Immediately attract zealous buyers to look at your auctions.
Allow me to give you an example of how I implement the “Instant Page Views” approach to accomplish these goals. Once you see the way I do it, you can be able to easily incorporate this little known approach into your personal eBay auctions.
I ran an auction for a “Deni Scoop-Factory Soft Serve Automatic Ice Cream Maker + FREE Extra Speedee-Freeze Canister.” It was a great little homemade ice cream maker.
I relisted this product because I put it up for auction once before without selling it. The first time I ran the auction, I started it out with an opening bid of $0.99. I like to begin my auctions with a modest opening bid to get the maximum number of people viewing them, right when the auctions go live. This auction got loads of interest. When it was finally over, my counter indicated I had received one hundred and forty-three hits… really good visibility!
Before I listed the product the first time, I did some research to find out the amount that a soft serve ice cream maker could go for. That process helped me decide to place a reserve price of $49.99 in the auction. Whether you use a reserve, or not, you should always utilize an analysis tool to help you determine how to set the price of the items.
The auction completed with a high bid of $42.00, so my reserve was not met and I didn’t sell the product. That didn’t make me unhappy, since one of my objectives is to garner the most visitors possible, even taking into account that I do not sell an item the first try. The more visitors I attract, the more prospects are likely to click over to my “About Me” page, which will lead them to my website.
Because the auction didn’t end in a purchase, I listed the item again. Okay, here’s the cool part. Do you remember that I mentioned the last time I put this product up for auction, it recieved one hundred and forty-three views? Well, of the total number of people that saw the auction, 4 people bid on the auction 23 times… must have been a mini bidding war going on! Doesn’t it make you wonder if any of these people would jump at a second chance at this product? Of course they would. So, being the conscientious eBayer that I am, I decided to inform each of the previous 4 bidders that the product was relisted again. Here is the exact message I sent them:
————————– Message Start ————————
Hi,
A few days ago, you placed a bid on one of the items I was auctioning on Ebay. The title was “DENI SCOOP FACTORY SOFT SERVE ICE CREAM MAKER.” The product didn’t sell because the reserve amount was not met. I decided to put the product up for auction again, without a reserve this time. I figured you might want to bid again, since the opening bid is over fifty dollars below the retail price. You can check it out, along with my other auctions by clicking on the following link, or copying the link and pasting it into your browser.
[LINK]
Please let me know if you have any questions. Best of luck bidding!
Regards,
Scott Douglas
, but it may pay tremendous dividends. You will instantly have “warm” buyers viewing your auctions and they will already be predisposed to buy at a high price. Give it a try for yourself.
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